Linnovate, a Hong Kong-based provider of integrated asset services for the alternative investment industry, has unveiled its new brand identity to reflect “a decade of growth, innovation, and strategic evolution”.

Formerly known as Linnovate Partners, the firm says its simplified name, along with a refreshed visual identity, marks a key milestone in the firm’s journey from a specialized service provider to a global technology-powered asset services leader.

Linnovate delivers a full suite of technology solutions that integrate operations, compliance, and reporting, helping clients manage assets with precision, efficiency, and confidence.

“What began as a collaborative, client-focused firm has expanded into a global platform supporting alternative investment managers across private equity, venture capital, real estate, and other private investment strategies,” the firm says in a statement. “The rebrand reflects this evolution and Linnovate’s clear purpose to transform the way asset services are delivered through technology, expertise, and operational excellence.”

Founder and chief executive officer Henry Lin adds: "When we started as Linnovate Partners a decade ago, our focus was on rethinking how fund services could be delivered – combining expertise, efficiency, and technology. Over the years, we’ve grown our capabilities and expanded globally, and this rebrand reflects the full scope of what we do today – helping alternative investment managers operate with precision and confidence.”

Linnovate with new brand name and logo at the office lobby.