Devon Sin

Global information and insights company TransUnion has appointed Devon Sin as its chief product officer, based in Hong Kong, with responsibility for leading product, data and analytics strategies across the Asia-Pacific region.

With 20 years of experience in the banking industry spanning both conventional and digital institutions, Sin brings a strong track record of integrating traditional banking with innovative solutions to enhance user experiences through customer-centric strategies.

He joins TransUnion from ZA Bank, Hong Kong’s first digital bank, where he was a founding member and most recently served as the alternate chief executive and general manager of business banking and lending. Prior to that, he also served in leadership roles at Standard Chartered Bank and DBS Bank.

With a strong focus on innovation and customer empowerment, Sin’s expertise in digital transformation aligns seamlessly with TransUnion’s commitment to delivering insight-driven products and solutions that expand financial opportunities for customers and consumers in a secure and trusted environment. Under his leadership, TransUnion will further advance its product proposition and analytics capabilities in Asia-Pacific, reinforcing its role in promoting financial inclusion through data and insights across the region.

“We welcome Sin at a pivotal time for Asia-Pacific, marked by the post-Credit Data Smart ( CDS ) era in Hong Kong and a fast-growing economy in the Philippines,” says Marie Claire Lim Moore, the company’s Asia-Pacific regional president and Hong Kong CEO. “As market dynamics shift, it is essential for TransUnion to scale our product, data and analytics capabilities by leveraging global expertise and advanced technologies to better serve customers and consumers.

“Sin’s unique perspective as a former customer and partner gives him an unparalleled understanding of how our solutions can effectively address evolving market needs.”